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Direct Mail

Sooner Than Later provides a broad range of fast turnaround, contract direct mail services, and fulfilment services to a variety of clients both in Ireland and Worldwide, from our mailing house based in Dún Laoghaire, Dublin. We have many years of experience handling and processing printed Direct Mail.  We take your printed artwork and mailing list and print personalised letters, postcards and mailers and distribute them with An Post. 

Direct Mail Dublin – Ireland

Our direct mailing services include:



We have the ability to produce high volumes of letters, mailshots and other variable driven products, this enables us to spread your message in a cost effective manner whilst maintaining a quick turnaround time. With an extensive array of volume personalisation technology at our disposal – from full colour to mass volume inkjet printers,  we will help you create the perfect personalised products.


Our in-depth knowledge of the An Post Irish postal system ideally positions us to advise you on the mail services that would best suit your requirements and specifications. 


An Post Services 


Ceadúnas – Prepaid posting under special licence. 

This service eliminates the need for customers who are posting large volumes of mail to stamp or frank items individually. An approved Ceadúas logo is printed directly on the envelope – this denoted payment of postage. 


Postaim – provides discounts on promotional direct mail. Sooner Than Later manage all the details from application to pre-sorting your mail so you can get on with other business. 


Business Response Service – can accelerate customer response, from ordering new products, donating to your charity, to even paying bills. Customers do not have to pay postage. You only pay for the responses you receive, this makes it extremely cost effective. 


Publications Service – Published newspapers and periodicals can avail of reduced postage costs and encourages subscriptions simultaneously. Sooner Than Later will handle all the details from application to pre-sorting. Minimum quantities of 100. 


4 Core Service Areas of Direct Mailing


  • Transactional Direct Mail Services 


From weekly or monthly invoicing, to bank interest rate changes, we provide a secure mail fulfilment to a number of government bodies, financial service companies, and charities. We also provide complete outsourced mailroom solutions with the technology to comply with GDPR requirements. Sooner Than Later Solutions Limited is certified for the ISO27001 data management accreditation.


  • Advertising Direct Mail Services


We create high impact personalised advertising mail and deliver high ROI mail marketing solutions. We provide support through each part of the process from our design and data management departments through to print and fulfilment. 

Sooner than Later are trusted data processors with decades of experience.  We are registered with the Data Protection Commissioner and comply with their data protection principles.


  • Data Management & Cleansing


We can receive data files in various formats, the most common file-types are excel, csv, tab delimited text and .dat. All data files need to be encrypted with a secure password and sent to us via your chosen method. We accept email attachments, ftp and encrypted file-shares. We also provide our own file-sharing service which is a Citrix owned service called “Sharefile”– many clients use this service where they don’t already have a service in place. Once our customer mailings are complete, we have strict data destruction procedures.


First impressions are always important. Ensuring your customer addresses are formatted and presented properly not only enhances delivery but projects a professional image.  Un-optimised data costs money. Fortunately, our bespoke data processing tools ensure your mailing will receive all available postal rate discounts by pre-sorting data. Advanced data deduplication algorithms remove multiple entries from your database, thereby saving you unnecessary print and postage costs.


  • Personalisation & Data Driven Variable Communications


Personalisation of mail no longer only refers to appending a customer’s name and address to a letter. It now has a much wider meaning – including targeted content, messages and graphics to customers based on demographics for example.


Sooner Than Later has the smartest software technology to help you simplify your communications into one conversation.  This software will automate the production of personalised printed communications. This type of printing is often referred to as Variable Data Printing. It can be as basic as printing personalised mailing address labels to as complex as you can imagine.


In one print run we can personalise and customise content, bolstering your customer loyalty and increasing your sales.


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