Direct Mail Security
Sooner Than Later has become one of the few direct mail companies in Ireland to achieve ISO 27001 for data privacy and protection. We are immensely proud to have obtained this certification as an organisation. In our post-GDPR world, we’ve invested considerable time and money in technology, printing equipment, software and envelope fulfilment technology to ensure we are ISO 27001 certified.
As part of our mailing and marketing campaign fulfilment offering, we provide a range of core services such as personalised direct mail, digital variable digital printing, data cleansing, mail fulfilment, dispatch and response handling.
Sooner Than Later have been working towards the ISO 27001 accreditation for over two years to comply with General Data Protection Regulation (GDPR). This is the legislation that places strict requirements on all companies regarding how they hold and use data.
As long as a level of ‘legitimate interest’ can be demonstrated by either the sender or for the reader, then direct mail does not require GDPR opt-in, as email marketing campaigns do today.
What Is ISO 27001
ISO 27001 is the international standard, outlining the best practice for an Information Security Management system – ISMS. This accreditation states that the company is following the practices outlined. The company also provides an independent, expert verification that information security is managed, keeping in line with international best practice and business objectives.
GDPR and Direct Mail
The rules around GDPR and Direct Mailing are clear, direct mail is not part of the Privacy and Electronic Communications Regulations (PECR). This means that it is not susceptible to the new level of regulation as email marketing if you try to engage with a new audience.
How Can Direct Mail Help With GDPR And Winning New Customers?
Mailing campaigns do not have the same levels of rules as opposed to the likes of email marketing, as postal marketing does not require consent. A key element of GDPR is consent, your customers must provide you with explicit permission to use their personal data. Postal marketing however, does not require the same level of consent. If the company can prove that the campaign is of interest and relevance to the target market then consent is not required.
High Response Rates
Direct Mail has been a popular medium for a long time, this is due to the increasingly high response rates. In particular, direct mail is a great choice if you are targeting an older demographic or individuals who it may be difficult to reach via other mediums.