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Premier Lotteries

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Premier Lotteries

We have been supplying graphic design support services to Premier Lotteries Ireland since 2016, supplementing the work carried out by their primary advertising agency. Our role has evolved from reworking agency collateral to creating sales support material, devising new Point of Sale products and creating two bi-monthly publications (Star Game News and Select News) for distribution to a national retail network. Our Point of Sale material includes terminal inserts, pull up banners, wobblers, posters, counter vinyls, window graphics and more. This material has been deployed in SuperValu, Lidl and more recently Aldi. With strict brand guidelines already in place, a large part of our job is to work within these parameters and deliver quality artwork with exceptionally short notice.

By getting to know the Lottery, their brand and their products, we have been able to operate to impossible deadlines. A recent example of this is our work on a €10m winner PR event. We designed 2 metre bespoke sized window banners, two sorts of posters, pull up banners and strut cards from receipt of brief in under 90 minutes. The brief was received after 10am and the printed items were produced by Sooner Than Later and collected by taxi at 1.30pm in time for a 3pm media event. More recently, we were asked to create new artwork for two best-selling Scratch Cards – Hampers, Sweets & Treats and Merry Money. These cards are due to go on sale in time for the 2019 Christmas Season. We worked closely with Lottery marketing and project management teams in order to deliver two new, modern looking games that will appeal to their target audience.

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